It’s in our nature and it’s impossible to override. Your marketing can make the most of these human instincts.
One way is to add Starmarque spot gloss
highlights to your promo material. The contrasting matt base causes the highlights to shimmer in the light. And get noticed.
It’s best to use Starmarque as a design object in its own right, rather than overlaying a picture or text. Ask us for ideas to stand out with Starmarque.
We know that adding gloss laminate to your print increases the intensity of colours. StarMarque is a special process which adds a gloss coating to selected parts of your document.
We start with a Matt Laminated card, for example, a Business Card. The matt laminate provides a great contrast for the next layer – the special hi-gloss varnish. This varnish is only applied to the areas you want, hence the commonly used name “spot varnish”.
The end result is a beautiful card with both gloss and matt areas. This has the effect of accentuating and drawing attention to the glossy part of the design. Ask us to view some shiny examples. Phone 09 525 7760.
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Lots of StarMarque looks great added over the top of dark colours – black, dark blue, purple, that kind of thing – that’s where the contrast is greatest.
On a light background, the highlights will be less visible and they’ll be practically invisible on white – although that’s sometimes useful if you want to use it as a difficult-to-copy security feature.