At Mail and Print we take brand management and brand printing seriously. So often we see companies spending huge resources on staff members to manage their printing requirements with limited success. The staff are often diverted from their normal work to take on the dubious task of getting the brand printing done for the office and accordingly mistakes and down time happen. They are typically assigned the printing management with little or no experience. This can lead to alot of wasted time, lots of errors and general confusion all around. To alleviate this we always suggest our brand demand system, that not only reduces errors but saves massive amounts of time and keeps your brand collateral consistent throughout. No more errors or brand print hiccups that so often occur. This way the brand is always protected and the brand manager need not worry that his/her “baby” is being abused by wrong colour usage, or brand logo size being changed. Now we’re not suggesting your brand
has consumed twice its body weight in mince pies and mulled wine over the festive period. Not at all. We’re talking about a different kind of detox. And one that doesn’t involve a plastic tube and 6 litres of water. Or Gillian McKeith.
First things first, we need to find out if your brand is toxic. (Don’t think you have / need a brand? Talk to us.) Your choice of typeface says a lot about you and your business. An important first step in creating your brand is to select an appropriate font family which suits your desired image. Don’t worry, we can help you choose wisely. Was your logo designed in “WordArt” or “MSPaint”? Does each bit of your stationery look slightly different from the others? Is your colour scheme in the dated list below? At Printing.com Ellerslie we love colour. but just like your wardrobe, colour tones can go out of fashion — that’s why some major brands make subtle adjustments to theirs through the years. Are your contact details (telephone, address, email) out of date? Is your logo a clip-art cartoon or downloaded free from the web? Are your business cards printed at home on your inkjet printer? Do people ever say “oh, I didn’t realise that’s what you did”? Do your business cards have “Printed for free” by someone on the back? Are you a bit embarrassed to hand someone your card? If you’ve answered Yes to any, we need to talk. Your brand may need a detox. Give us a call and we can arrange for a free and honest appraisal of your existing identity. It needn’t be painful.
Sometimes we can spend an hour or two on a quick facelift. Or if you can afford to invest a bit more in your identity, we’d be delighted to chat through some options.