Printing Guide Penrose| Printing Auckland | Greenlane Expo

Where do you go for low priced, quality offset printing? Mail and Print of course. Download our priced Design and Print Buying Guide for all your printing needs:

Letterheads and Stationery, Business Cards, Brochures,Leaflets,Flyers, Folders, Promotional Marketing Cards, Promotional Products & Magnets, Booklets & Books-On-Demand, Posters,Banners, Calendars, Wallplanners, Cards, Graphic Design Service, Newsletters, Statements, Presentation Folders, Novels, Manuals, Education Resources, Catalogues, Diaries, Magazines, Notepads, Printed Post-paid Envelopes, Postage, Mail Inserting, Variable Data

Need a little bit of help with design ideas…. read on.


A great brochure can do wonders for your organisation…

Before you start, think about the answers to these questions and it won’t be long before your competitors are sobbing into their tissues.

What’s the brochure’s purpose?

Will you be mailing the  by itself or as part of a bigger pack? Is it for an exhibition? How will you distribute it?

Who’s your audience?

Existing or prospective customers? All of them, or just a section? Who will be reading it — executives, creatives, techies, kids?

Who should be involved?

It’s best to get decision makers involved at the early stages. Have a brainstorming session to thrash out your ideas.

How much can you spend?

It’s best to know your budget from the outset. That way, we can find the best solution without breaking the bank.

Who’s going to write it?

You got good English grades and want to write the copy yourself? Many people do. Pick up a book on copywriting and get some tips. But edit yourself aggressively. If you can use half the words, do. We can help with a bit of polish if you want us to.

Who’s going to design it?

You may cook a wicked lasagne, but could you cater for five hundred? If you’ve tinkered with a design package, you may consider designing your brochure yourself. Do so at your peril. You may end up with a lame brochure that does more harm than you think. Leave it to the pros. We’d love to help — get us involved early in the project.

What photography will you use?

Photos sorted already, or will you need some taking? Or will low-cost stock photos do the job? How many will you need?

How much detail do you need?

It’s tempting to include every little nugget of information. Great brochures are often uncluttered, with lots of white space. Keep it clean and relevant to your audience.

What are your competitors doing?

Gather together competitors’ brochures. This will help you decide what to cover. You need to look at least as good, if not better.

Who’s going to proof it?

Not anyone who’s been involved! People tend to read what they think they’ve written. Use a fresh pair of eyes and meticulously check every detail. It’s worth the effort.A bit much for you? – we can help with our Graphic Design Services



Before sending anything to us please use the following to check your files:

PDF File Type. Please provide your files in high quality pdf format.

Artwork NOT produced with Microsoft product – these are incompatible with Adobe InDesign which we must use to print.

Correct Page Size Your file should be the finished product size plus a 3mm bleed
e.g. standard Business Cards should be set up 96mm x 61mm.
3mm Bleed Make sure that your background colours and photos extend out fully to the edge of the bleed. This allows tolerance during guillotining.
4mm Quiet Zone Keep important text or other elements 4mm away from the edge (the quiet zone). This again allows tolerance during guillotining.
Maximum Ink levels  – 350%
Large Areas Black Areas that’s larger than 20x20mm needs to be made out of 20% cyan and 100% black.
No Spot Colours or Pantone Colours We only accept CMYK process colours.
No Four Colour Black Text  This removes the potential for mis-registration and blurred text.
Minimum 8pt Type Size (not applicable to Black) This removes the potential for blurred text at small point sizes.
Text to Outlines We may not have your fonts so please convert all type to outlines.
300dpi Image Resolutions  This ensures a quality print rendering of your images.
No Crop or Printers Marks  Please do not add these. Our process will add everything that is required before it goes to print.
Files that do not meet these requirements will be returned and there is a $15 charge each time this happens.

In addition to printing costs there is a fee of $30 for your print job. For this we:

Help You Pick the Right Product There are a variety of products and finishes available and we will help you pick the right product for your purpose.
Log Your Job We enter your job into our system and the Printstop system. We give you a quote and ask for approval to proceed.
Check The File  Once the file is prepared or sent to us, we check everything the designer checks and more besides.
Layout Your Print File We take your file and put it into the specific InDesign template for the product that you have ordered.
Produce The Actual Print File We create a PDF/x-1a file from the InDesign file so that it has the specific settings for the printing press.
Send You A Proof You will receive an email from us with a proof on a proof signoff sheet, along with a tax invoice and an order confirmation.
The order confirmation will detail everything about your job.
Recheck The File Yes, we recheck everything again! Because we incur a penalty from Printstop for submitting a file that is not compliant.
Submit Your Job If you approve the proof and we have received payment we then send the file to the Imagesetter via an ftp server.
Complete The Paperwork We allocate payment on Printstop’s web software, print out your job sheet for input to our accounting system and mark the
calendar with the date that Prinstop guarantees delivery of your job.
Call You When It’s Ready When your job has been printed and delivered to us, we check the quality of the work before calling you to say that it can be
picked up. Delivery to you can be arranged at an additional cost.

Clever Things to Mail

Direct mail is a really effective marketing tool — and we’ve got lots of clever things for you to mail.

Your best customer just found your competitor. Send shivers running down your spine? Let’s face it, if you don’t contact your customers regularly, someone else sure will. It’s a fact that many businesses lose customers through simple apathy. Not because their service was awful, or their product was terrible. Just because they didn’t seem bothered enough to keep in touch. That’s sad. Keep your relationship fresh by contacting your customers regularly. Give them exclusive deals, special offers and private sales. All they want is a bit of love and attention.

Take The Junk Out Of Your Mailing…

…It’s Only Junk If It’s Not Targeted

You’ll get a much better response if you follow these golden rules of direct mail:

Contact your current customers first

They’re a gold mine! Get the most from them first with mailings targeted to their individual needs.

Buy the best mailing list you can

Don’t give your postie more work — use addresses that aren’t likely to be returned undelivered.

Repeat, repeat, repeat

Better to mail the same person three times, than mail three different people. It takes repetition for your message to sink in.

Make it personal

In this electronic age, there’s no excuse for sending standard letters — personalise every one.

Write like a friend

When you’re writing, imagine you’re speaking to an individual and your copy will sound much more friendly and appealing.

Keep it simple

Give them enough information to get to the next step, but don’t overwhelm them.

Features bore, benefits sizzle. Explain how their life will improve — not what the buttons do. Tell them about the buns, not the ovens!

Test, test, test

Try different mailings with different groups and figure out what works best. Have some fun.

Detox Your Brand

Now we’re not suggesting your brand has consumed twice its body weight in mince pies and mulled wine over the festive period. Not at all. We’re talking about a different kind of detox. And one that doesn’t involve a plastic tube and 6 litres of water. Or Gillian McKeith.

Take Our Quiz…

First things first, we need to find out if your brand is toxic. (Don’t think you have / need a brand? Talk to us.)


Your choice of typeface says a lot about you and your business. An important first step in creating your brand is to select an appropriate font family which suits your desired image. Don’t worry, we can help you choose wisely.

Was your logo designed in “WordArt” or “MSPaint”?

Does each bit of your stationery look slightly different from the others?

Is your colour scheme in the dated list below?


Just like your wardrobe, colour tones can go out of fashion — that’s why some major brands make subtle adjustments to theirs through the years.

Are your contact details (telephone, address, email) out of date?

Is your logo a clip-art cartoon or downloaded free from the web?

Are your business cards printed at home on your inkjet printer?

Do people ever say “oh, I didn’t realise that’s what you did”?

Do your business cards have “Printed for free” by someone on the back?

Are you a bit embarrassed to hand someone your card?

If you’ve answered Yes to any, we need to talk. Your brand may need a detox. Give us a call and we can arrange for a free and honest appraisal of your existing identity. It needn’t be painful. Sometimes we can spend an hour or two on a quick facelift. Or if you can afford to invest a bit more in your identity, we’d be delighted to chat through some options.


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“Thanks, you guys really do a great service”

– Receptionist, Building Consultants