Rack Cards. Marketing Cards. Whatever you call them – they are great for promoting special offers, work well as gift vouchers and are handy to showcase products, price lists, promote an event, exhibition or an attraction.
Rack Cards are a popular and cost-effective promotional piece to showcase who you are, what you do, where to find and contact you.
Don’t know the term ‘rack card’? Just think of all those rectangular cards you see lined up in display racks. They are often used to target prospective customers or guests in areas with heavy foot traffic, like a tourist kiosk, trade show, or conference and drive people to your website.
The major difference between a rack card and a brochure, which is what most people are familiar with, is that it’s generally cheaper to print a rack card. Also, when people pick up rack cards, they’ll generally keep them around longer too. Having a rack card professionally designed costs less because it’s one sliver of paper, usually double-sided; not three panels that are double-sided, like a brochure.
Rack cards have a lot to offer your business. Though smaller than brochures and flyers, rack cards can convey information at a glance. As they are printed on card and in a simple format, people tend to pick it up, flip it over to read both sides for information. You can quickly convey your key points at a glance.
Other popular uses for rack cards are:
What Essentials Should You Include On Your Rack Card?
As I said at the beginning…. Why Use Rack Cards?
Because they are a popular and cost-effective promotional piece to showcase who you are, what you do, where to find and contact you.
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